5 Biggest Web Conversion Secrets
Most business websites have less than 1% conversion rate. Increasing the conversion rate from 1% to 5% means 5 times the leads or sales. The websites that we designed and optimized have conversion rates in the range of 10-20%. Here are some of the best practices in turning more visitors into leads and sales.
1. Create Useful Content
A searcher can easily find hundreds of websites similar to yours. How do you convince your potential customers that your company should be their top choice? Web searchers look online for answers to their problems. The right way to build trust with your prospective customers is to show them how to solve their problems. No one likes a hard sales pitch, but people do like to do business with someone trustworthy and knowledgeable
Creating useful content has been the Achilles’ heel for most companies because they can’t identify what useful content is. You need to think hard about what customers often feel frustrated with and what problems they want to solve the most when buying your products or services. Focus on your customers’ problems and solve them with useful information.
2. KISS – Keep It Simple, Stupid!
No one has the time or patience to learn how to navigate your website. So, keep it simple. Those “cool” and “clever” designs kill more sales than a poorly dressed, rude salesman. Some “creative” web designers LOVE to “WOW” their audience. However, web visitors don’t come to your website to get “Wowed.” Instead, they need the quickest way to find their answers. Forcing them to learn how to navigate at your website and look for the hidden pages will immediately send them to your competitors sites. The beauty of simplicity goes a long way in impressing your impatient visitors.
3. Motivate Visitors to Take Desired Actions
Now, you have answered the web visitors questions and impress them with your clean simple web design. It is time to lead them to where you want them to go or what you want them to do. The desired actions vary from business to business. You may want the visitor to send you an email inquiry, call you for a price quote or add your products in the shopping cart.
Make it easy for visitors to take actions. Many websites require visitors to fill out a long form before they can hit the “submit” button. A large number of visitors abandon those forms before completing them.
4. Hire a Professional Writer
Nothing turns visitors off faster than bad grammar and typos. If you are looking for a job, you wouldn’t be casual with your resume writing. Imagine your website is your resume and every web visitor is the hiring manager, the evaluation of you as a candidate starts with your writing.
Most people do know how to write, but writing for a website is different. You may not know how to:
- use the simplest language to explain a complicated subject.
- create bullet lists to make it easier for readers to scan rather than read.
- incorporate the right keywords to boost search engine rankings.
If you can’t write, don’t force it! Hire a professional writer.
5. Learn What Visitors Do
Most business owners are unaware of the web analytics tools available to track everything visitors do. Do you know:
- how long a visitor spends at your website?
- how many pages a visitor views during each visit?
- which pages draw the most attention?
- how many visitors come to your site more than once?
Many web analytics tools can reveal the detail about visitor behaviors. By studying what visitors do during their visits, you can get a clear idea what works and what doesn’t.