Search Engine Optimization Service – Minneapolis, St Paul, MN
What is Search Engine Optimization or SEO? Search engine optimization is an orchestrated process that increases a website’s ranking positions at search engines for relevant keyword searches. Top rankings give your website as well as your business the maximal exposure to a large number of internet searchers. In recent years, search engine optimization has become the most dominant player in the marketing arena.
With about 100 billions of searches conducted at search engines every month, Google, Yahoo and Bing can bring 50-100 times more traffic than all other media combined. If your business has never paid any attention to this fast-growing trend, you need to do it NOW or your company may not survive in the next 2-5 years. Still not convinced, here is a reality check – if web searchers can’t find your company’s website, they will find your competition’s.
If you are a salesman, would you rather make 50 cold calls a day or receive 50 calls a day from those who are interested in what you sell? If your website is well optimized for search engine ranking, it will attract potential customers from Google, Bing and Yahoo. Your potential customers will reach out to your business, instead of your competition.
Search Engine Optimization Is All About Marketing
Successful marketing is the lifeline of any business. Over the past 5 years, the internet has drastically changed the marketing landscape.
- More and more publishers of Yellow Pages are going out of business
- The classified sections of your local newspapers have shrunk to almost nothing
- The TV and radio ad revenue has seen a steady decline
- Google, the search engine giant, is getting bigger and richer everyday
Do you want to beat your competition at search engines or get beaten? In the age of online marketing, where do you turn to find prospects if not at search engines?
Many see the value of a good web design, but unaware of the importance of search engine optimization. If you host a dinner party, would you send out invitations or would you cross your fingers and “hope” the right guests will show up? No matter how great your website is, it is worthless unless your prospects can find it at search engines.
Is Your Website Optimized for Top Search Engine Ranking?
Many business owners assume that their websites should be ranked at the top for relevant keyword searches, because their companies offer excellent products and services. Top search engine rankings are not trophies for the excellence of a company, but the optimization of the company’s website. Have you ever wondered why the websites of your competitors keep showing up at top 3 for the desired keywords, while you know that your company offers better products and services.
- Search for your business name and see if your website ranks #1
- Search for your products or services and see if your website ranks at the top
- Check out your competition’s rankings
- Monitor your web traffic and find out how much traffic is from Google
If your website doesn’t rank on the first page of Google and Bing, you can choose to optimize your website yourself. There are plenty of books and websites that offer guides and tutorials. If you can’t afford learning by trial and error, hire a reputable Minneapolis search engine optimization company for fast results.
How to Choose the Right SEO Company?
Do you know what questions to ask when selecting the right SEO company in the Twin Cities? Working with an SEO company that delivers results, your business can grow exponentially; working with an unethical provider that uses banned techniques, your website can get penalized by search engines.
- Does the SEO company have a top ranking website? Stay away from SEO companies that can’t get their own websites to the top of search engines.
- Has this SEO company improved client sites’ rankings? Search those client sites and see if they are well-ranked.
- Can the search engine optimization company provide good references? If the company has done a good job for its clients, you will hear rave reviews.
- Can the SEO company explain how search engine optimization works in layman’s terms? If you can’t understand what they are talking about, they don’t know what they are talking about.
How to Reduce Your SEO Cost by 50%?
Search engine optimization is not an afterthought once your website is built, instead, it should be an integral part of the web design in order to be effective. Search engines read websites very differently as they pay no attention to images, graphics or animations. Two websites that look identical to human eyes can look totally different in the eyes of search engines.
If your hire a web design company that is clueless about SEO and builds a website that is unreadable by search engines, it needs to be completely re-designed from scratch. To avoid such a costly mistake, you need to make sure the web design company is up to speed with search engine optimization.
Among all the web design companies and SEO companies in Minnesota, only a small number of companies that build well-optimized business websites. Choose wisely!
Should the Top Ranking be Your Ultimate Goal?
Most business owners assume that once their website reaches #1 rankings for their desired keywords, leads and sales should be flooding in. In reality, that is not always the case. How many times did you walk into a store without buying anything?
Getting #1 rankings is like getting a potential customer into your store. Whether you can close the sales depends on many factors – price, customer service, reputation, quality and delivery time. These factors are only controlled by your business, not your SEO company.