Web Design Service Minneapolis, St Paul, Minnesota

How many times did you walk into a store without buying anything? How many times did you go to a web site without finding what you were looking for?

Why does your web site fail? Why do you need a better web design?

Web visitors spend on average 20 seconds at a web site. To turn a visitor into a customer, your web site has to make a great first impression. Is your web site designed to attract visitors and keep them interested in your products and services? Do you know the average time visitors spend at your site?

97% of all business owners do nothing to their web sites when visitors don't turn into customers. Even worse, most have no clue as to how many people actually visit their web sites or what visitors want. If you never thought about improving the visitor-to-customer conversion, it is not too late. At Smart Business Web, we have a proven history of increasing web conversion through intelligent user-focused web design.

Treat Your Web Site Like Your Sales Team

  • Do you constantly monitor the performance of your sales team?
  • Do you change your sales and marketing strategies based on the market demand?
  • Do you always think about making your sales team more efficient?

If you answer "Yes.", you should do the same, if not more, to your web site. You can print your business card once, and forget about it for a very long time. A business web site is NOT a business card. Your web site can turn into a powerful branding, selling and persuading machine that outperforms the best sales team your company can put together.

  • Would you cut corners and hire the lowest-paid sales staff?
  • Would you give your prospects cheaply made product brochures?
  • Would you hand the Sales Director job to your teenage nephew?

If you answer "No.", don't do the same to your web site. Would you love having prospects calling your salespeople, instead of making cold calls? That is exactly what happens when new visitors come to your web site. Are your salespeople ready to help potential customers with valuable information and build trust in them? If your web site looks credible, offers valuable information  and gives what visitors are looking for, you get a tireless sales team that works around the clock!

Web design is about converting web visitors into customers

If you are a salesman, would you rather make 100 cold calls and generate 20 sales or would you rather make 1,000 calls and generate 5 sales? If your web site has a high conversion rate, you can have more leads and sales from the same number of visitors. In order to turn more prospects into customers or clients, whether it is a brick-and-mortar store or web site, you have to adapt a new way of thinking about web design. You can start out by asking:

  • Is your web site designed to provide a pleasant user experience?
  • Are your visitors frustrated when they can't find what they are looking for?
  • Do your visitors find your company trustworthy?
  • Do your visitors think your products and services are better than the competition?
  • Do you know if visitors come back for a second or third time?

DON'T ask your employees, friends or relatives for feedback about your web site, unless you only want to hear how beautiful your site looks. DO check with marketing professionals for honest opinions. Or you can look at competing web sites and learn from them.

Double or triple your sales by increasing your web conversion

For over 95% of all business web sites, it takes more than 100 visitors to generate one lead or sale. That means 99 out of 100 visitors leave without being impressed. If your web site is not designed with conversion as a top priority, it is certain that you will lose many opportunities to make a sale.

Designing a high conversion web site doesn't cost more; on the contrary, its return on investment far exceeds that of any type of marketing. A low conversion web site may seem cheaper to build, but having a web site that drives visitors to your competitors' sites can be extremely costly. At Smart Business Web, our specialty is to design web sites with conversion rates that are 100-500% higher than industry standards.

#1 Key to Increasing Your Web Conversion - Know Your Visitors

98% of business web sites serve two main purposes: to increase sales and to generate leads. What about your visitors? Do you know what they use the internet for?

  • Buyers - they are ready to buy and they are often in a hurry to make a purchase. Does your web site look credible enough for buyers to give out their personal info or credit card numbers? Does your web site match the image and reputation of your company?
  • Shoppers - they shop around to find out who has the best price, who is the most trustworthy, who offers the most convenient shopping experience, who can deliver in the desired timeframe and who has the best customer service? Does your web site make a persuasive sales presentation to impress these shoppers enough for them to come back? Does your web site give them a reason to put your company in their finalist list? Does your web site address the concerns of these visitors?
  • Some visitors research for information - they are only looking for options and affordability. These visitors may not know what they want, but with proper education, they may become shoppers and buyers. Is your web site informative on the subjects that relevant to your products or services? Does your web site provides information that unavailable on your competitors' sites?