Web Conversion Optimization Minneapolis, St Paul, MN

Two salesmen - one makes 50 calls a day and generates 10 sales, the other makes 200 calls a day and generate 2 sales. Which salesman makes more commission?

Get more leads and close more sales through high web conversion

Many business owners believe that paying for more traffic is the only way to increase their revenues. But traffic is not cheap. Search engine optimization and pay-per-click advertising can put a strain on the marketing budget. Some of the highly competitive keyword phrases cost over $40-$50 per click at Google AdWords

Would you heat your house while leaving the windows and doors open? Of course not - it is inefficient and wasteful. You are doing exactly that if you keep buying more traffic without improving the conversion rate. Over the long run, your return on investment goes down as it costs more to get more visitors.

Real Life Scenarios - What is Conversion?

Imagine you walk into Electronics Store A to shop for a new plasma TV. Upon entering the store, you get confused - the store sells many electronics products and you can't find any plasma TVs. You look around, but no one is there to help. After wandering in the cluttered store for 5 minutes, you find the plasma TV section. It takes another 5 minutes to get a salesman to answer your questions. The salesman is unprepared and unprofessional. He knows not much more than you do. No info is available about brand or price comparisons. He says he has to find out from his manager about the home delivery service. Are you ready to leave Store A for another store?

Imagine walking into Electronics Store B, you are warmly greeted at the door and you know within 10 seconds where plasma TVs are displayed. The store is cleaned, well-organized. After looking at a few TV models, a friendly salesman approaches and asks if you have any questions. He answers every one of your questions and even tells you a few things that you never think of before coming to the store. He tells you the features of your interested brands or models. He explains the warranty info, plus their 2-day home delivery service. At the end, he leaves you to make the decision on your own without pressuring you. Are you impressed by Store B and willing to consider making your purchase there?

Are you tired of visiting web sites that are like Store A? Do those cluttered, uninformative, ego-centered, unprofessional-looking web sites turn you away? Is it hard to find web sites that are as pleasant, informative and helpful as Store B? If you compare your web site with one of your competitors', is yours closer to Store A or Store B?

How to find out your web conversion rate?

A conversion may be uniquely defined based on the nature of the business. For example, if you are a realtor, a phone inquiry about your services may be considered as a conversion. If you sell computers online, an online order may be considered as a conversion. In general, a conversion happens when a visitor takes the desired action at your web site.

In order to calculate your conversion rate, you must gather some numbers first:

  • Total Visitors - Do you know how many visitors come to your web site every day or every month? If not, you can use Google Analytics to collect this info.
  • Number of Leads or Sales from the web - Every company should try its best to track down where a lead or sale originates.
  • Conversion Rate = (Number of Leads or Sales) / Total Visitors

What is your conversion rate? Is it 1%? Or is it 0.5 %? Improving the conversion from 0.5% to 1% may only take some small changes to your web site. However, the reward is the doubling of your leads or sales.

Quick Conversion Gain with Small Web Design Changes

Visitors love simple easy-to-use web sites. Many web designers love to show off their creativity, which often leads to sites that are not built according web standards. For instance, 97% of web visitors expect to see the navigation menus at the top, or left and right sides. Don't make your visitors look for them.

  • Make your home page clean and uncluttered.
  • Emphasize your main services or products
  • Increase the font size and color contrast to better readability
  • Place your contact information at obvious locations
  • Check for typos and improve copywriting

These small changes may seem so trivial, but they may significantly enhance the visitor experience. Web users stay much longer at the sites that look and feel pleasant.