5 Biggest Web Conversion Secrets

1. Create Useful Content

A searcher can easily find 50 web sites similar to yours. How do you convince someone that your company is the best? Remember, web searchers look online for answers to their problems. The right way to build trust with your prospective customers is to show them how to solve their problems. No one likes a hard sales pitch, but people do like to do business with someone trustworthy and knowledgeable.

Creating useful content has been the Achilles' heel for most companies because they can't identify what useful content is. You need to think hard about what customers often feel frustrated with and what problems they want to solve the most when buying your products or services. Focus on your customers' problems and solve them with useful information.

2. KISS - Keep It Simple, Stupid!

No one has the time or patience to learn how to navigate your web site. So, keep it simple. Those "cool" web sites kill more sales than a poorly dressed salesman.  One major part of a web site that constantly gets complicated by "creative" web designers is the navigation menu system. Such a reinvention is meant to make the site look unique and fun. Web visitors don't come to your web site to get "Wowed", instead, they need the quickest way to find their answers. Forcing them to relearn website navigation, will immediately send them to your competitors sites.

The beauty of simplicity goes a long way in impressing your impatient visitors.

3. Encourage Visitors to Take Desired Actions

Now, you have answered the web visitors questions and impress them with your clean simple web design. It is time to lead them to where you want them to go or what you want them to do. The desired actions vary from site to site, from business to business. You may want the visitor to send you an email inquiry, subscribe your free newsletter, call you for a price quote or add your products in the shopping cart.

Make it easy for visitors to take actions. Many web sites require visitors to fill out a long form before they can hit the "submit" button. A large number of visitors abandon the form before completing it

How to Make a Great First Impression in 20 Seconds or Less

How do you make a 20-second sales presentation to your prospects? You want to make it simple, clear, and most importantly, right to the point.  

  • Use appealing headlines that aim at customers' problems - what your prospects fear the most, what frustrations they encounter most often, and what free information they would love.
  • Use bullet lists in place of long paragraphs - visitors scan the content first before they decide if it is worth reading. Bullet lists make it easier to extract the most important keywords quickly.
  • Use the minimal number of pictures on web pages - images take long time to download and tend to clutter the web pages. Different visitors can have different interpretations of the same picture, which can confusion your message.

4. Write Like a Pro or Hire a Professional Writer

Nothing turns visitors off faster than bad grammar and typos, while good writing does impress your prospects. If you are looking for a job, you wouldn't be casual with your resume writing. Imagine your web site is your resume and every web visitor is the hiring manager, the evaluation of you as a candidate starts with your writing.

Most people do know how to write, but writing for a web site is different. You may not know how to:

  • use the simplest language to explain a complicated subject.
  • create bullet lists to make it easier for readers to scan rather than read.
  • incorporate the right keywords to boost search engine rankings.

If you can't write, don't force it! Hire a professional writer.

5. Learn What Visitors Do

Most business owners are unaware of the web analytics tools available to track everything visitors do. Do you know:

  • how long a visitor spends at your web site?
  • how many pages a visitor views during each visit?
  • which pages draw the most attention?
  • how many visitors come to your site more than once?

Many web analytics tools can reveal the detail about visitor behaviors. By studying what visitors do during their visits, you can get a clear idea what works and what doesn't.