Web Design & Search Engine Optimization Minneapolis St Paul, MN

"Web marketing is the wave of the future - thank goodness my business is in the good hands of Smart Business Web. Their brilliant SEO tactics makes it easy for me to attract the kind and quality of clients that cold calling or networking alone can't capture. Top Google rankings give me the edge I need to compete online, whether locally or across the country." - Janie Peterson, Peterson Productions Live

You have found the right web design company if you are looking for:

  • a marketing solution that can double your sales leads in 3 months
  • a better way to provide high-quality customer service
  • a cost-effective alternative to Yellow Pages, newspaper, magazine, TV or radio ads

Our Minneapolis web design and SEO firm specializes in:

  • Designing high-impact business web sites to generate leads and sales
  • Optimizing web sites for top organic search engine rankings at Google, Yahoo and MSN
  • Managing cost-effective pay-per-click campaigns for strong returns on investment
  • Increasing the visitor-to-customer conversion rate of your web site

Our clients' web sites and their rankings speak volumes:

Why Does Your Business Live or Die Because of Your Web Site?

  • 49% of all purchases of products and services will be made on the web by 2012;
  • 85% of web users research product manufacturers and service providers;
  • 75% of web users make judgments about a company's credibility based on the web design.

If you need more proof that your web site has everything to do with the survival of your company, here are a few questions to think about:

  • When was the last time you opened the Yellow Pages?
  • When was the last time you bought something because of a radio or TV ad?
  • When was the last time you paid attention the newspaper or magazine ads?

If these traditional advertising venues have no influence on your purchase decisions, you think they will influence your customers' decisions?  If the web is where customers find businesses, doesn't it make sense to make sure your web site is findable, looks professional and kick ass?

Your web site can outperform your entire sales team

How many salespersons does your company have?  How many calls can they make everyday or every month?  How many hours a day can they work? How much does it cost to add an additional salesperson? Is the bad economy forcing you to reduce your sales team? More and more business owners, perhaps your competitors, have realized the power of a well-designed web site that works harder and smarter than your talented sales staff.

The days of cold calling are long gone. Ask your salespersons how many times the people they were calling hung up on them, because the 99% of the people who your salespersons call couldn't care less about what your company sells. In contrast, when visitors come to your web site, they already have an interest in your products or services.  Your web site can "pull" your future customers through the door. 

The questions to every business owner are: have you tried everything you can to

  • keep these visitors at your site?
  • make their visit a pleasant one and therefore motivate them to come back?
  • educate them about what you do or what you make
  • encourage them to contact you?
  • improve your shopping cart's usability?
  • attract more of them through search engines like Google and Yahoo

If you never gave your web site much thought, NOW is the time to start. otherwise you will be outsmarted by your web savvy competition.

5 Biggest Misunderstandings about Web Design by Business Owners

  • "I am the CEO and I love this design!" - If you are buying a car for yourself, you should make sure you love the car.  However, if your company is building the web site for your customers, you should make sure that your CUSTOMERS love the site first.
  • "We can't afford an expensive web site." - Many business owners keep throwing away $10,000 a month at a full-page Yellow Pages ad that no one cares to read. A fraction of that cost will be enough to build and maintain a web site that generates far more leads and sales.
  • "Our web site was built 4 years ago and it hasn't been updated ever since!" - If you run an TV commercial, would you like the viewers to watch the same commercial for the next 5 years?  Web design is about making a strong persuasive sales presentation. The presentation through your web site needs to be continuously evaluated and adjusted to maintain its high effectiveness.
  • "Our web site should be primarily about our company!" - You can bet that no web searchers care to find out what your company president's hobbies are.  But you can be sure that visitors want to know what you can do for THEM and why they should trust you instead of your competitors. Build a web site that is visitor-centered and you will see immediate results.
  • "I have no problem navigating our web site." - Even if your web site is very obvious to you, it may not be to your visitors. On average, a visitor spends less than 20 seconds at a web site. If your site navigation isn't clear, you give your visitors a strong reason to leave for competitors' sites.